Now we play the very active and fraught-with-spruiking-and-content-generating waiting game.

One of many things I’ve been gradually whittling into reasonable shape over the past few months is a new informational blog to coincide with the launch of the iPad entitled iPad Apps Buzz.

The premise of the site is to provide quality-over-quantity reviews on iPad apps to attempt to counteract the huge amount of semi-useless apps on the App Store and help readers to sift through the might-have-beens to find the must-haves. The idea developed organically from a need that I wanted addressed – namely, the App Store Top 10 doesn’t so much introduce you to hidden gems as it does give the same apps everyone else has. Even then, the top 10 doesn’t often even contain compelling apps – at least none that compel me.

The fork of logic that comes out of this is, I’m a person like me (!), there’s bound to be others like me. Disenfranchised by an App Store where the apps with workmanship and serious utility are a chore to find. Apps like Mixr that make you say “Hot damn, I actually need to buy one of these, instead of watching from the sideline.”

Thus, this site was born. At the moment I’m trying to find regular contributors. If you’re interested in writing for a fast-growing essential information source on the iPad, email me at james.eunson@gmail.com and we can get started.

So the twitter account has been neglected since late last year.

I was for some reason following the philosophy that maximising the number of people I was following would result in reciprocation and everybody increases their follower count. Mutually beneficial arrangement right?

Theoretically, yes. Sadly, following people with wild abandon doesn’t actually garner you quality tweets to read. Surely this sounds like an obvious lesson but as with many of these type of situations, understanding only comes with actually experiencing it first hand. Gradually my tweet-stream (or whatever it’s called) became filled with affiliate marketing and “social media guru” noise. Of course, there are legitimate purveyors of this type of material on twitter but certainly the signal-to-noise ratio is not good. With so many variants and re-hashes of “Top 10 ways of being completely awesome in social media” posted, it becomes a uniform wall of garbage.

For a short while I actually considered just abandoning the whole thing, but after reading “Crush It!” by Gary Vaynerchuk and the enormous importance he places on his twitter account I decided to give it another shot. After roving around for a while, investigating what kind of designs and content people are pushing in 2010, I realised my twitter page was in desperate need of a facelift.

So, after a brief time passing montage and some very determined facial expressions I came up with a light, airy sort of a redesign of my twitter page. Behold – it’s greentastic:

Next steps: get a headshot of myself up there. It makes me more relatable, or so I’m told.